When M&M’S announced they were combining their iconic peanut butter center with the flavors of a fresh-out-of-the-oven cinnamon roll, the internet went into a bit of a frenzy. Peanut butter and cinnamon aren’t a combination you see every day in the candy aisle, but in the world of baking, they are a match made in heaven.
Does this candy capture the magic of a Sunday morning bakery run? Let’s find out.
The Concept
The goal here was to take the creamy, salty-sweet foundation of a Peanut Butter M&M and infuse it with the warm spices and “doughy” sweetness of a cinnamon roll. It’s a bold move, considering how much people already love the original PB flavor—you don’t want to mess with a classic unless you have something great to add.
First Impressions: The Look & Smell
The bag features a warm, inviting color palette. The candies inside come in shades of brown, tan, and cream—perfectly mimicking the colors of toasted dough and vanilla icing.
The moment you tear the bag open, the scent of cinnamon hits you. It doesn’t smell like “hot” cinnamon (like a Red Hot candy); it smells like bakery cinnamon—sweet, woody, and mellowed out by a hint of vanilla.
The Taste Test: A Cozy Explosion
Taking that first bite is an interesting experience because your brain expects a standard Peanut Butter M&M, but your taste buds get something much more complex.
- The Cinnamon Kick: The cinnamon flavor is infused into the candy shell and the chocolate layer. It’s prominent but not overpowering. It provides a “warmth” to the candy that makes it feel very different from a standard snack.
- The Peanut Butter Center: This is the classic, creamy M&M’S peanut butter we all love. The saltiness of the peanut butter actually works perfectly with the cinnamon, making the whole thing taste less like a candy and more like a gourmet pastry.
- The “Icing” Finish: There is a distinct hit of vanilla sweetness at the end of each bite that really mimics the cream cheese icing you’d find drizzled over a real cinnamon roll.
Texture
Because these are peanut butter-based, they are slightly larger and softer than a plain M&M. The crunch of the shell followed by the smooth, melting interior gives you that “pillowy” sensation that fits the cinnamon roll theme perfectly.
The Verdict
Rating: 9/10
While the Cherry Chocolate Cupcake was great, the Peanut Butter Cinnamon Roll might actually be the standout of the Bakery Collection. It feels like a more “mature” M&M. It’s cozy, flavorful, and the combination of salt, spice, and sugar is incredibly addictive.
Should you buy them? If you are a fan of Snickerdoodles, cinnamon toast, or—obviously—cinnamon rolls, these are a mandatory purchase. They are also incredible when mixed into a bowl of warm popcorn for a sweet-and-salty movie night treat!
Which one are you reaching for first: Cherry Chocolate Cupcake or Peanut Butter Cinnamon Roll? Let us know in the comments!
Want more snack news? Check out our previous review of the M&M’S Cherry Chocolate Cupcake!
