M&M’S is no stranger to experimental flavors. From Key Lime Pie to Jalapeño, they’ve tried it all. But their latest venture, the Bakery Collection, feels a bit more nostalgic. It aims to pack the essence of a fresh-baked treat into a tiny candy shell.
Today, we’re diving into the most talked-about flavor in the lineup: Cherry Chocolate Cupcake. Does it actually taste like a bakery treat, or is it just another chocolate candy? Here is our review.
The Concept
The Bakery Collection is designed to mimic the textures and flavor profiles of classic desserts. The Cherry Chocolate Cupcake flavor is inspired by those rich, decadent cupcakes you find at high-end sweet shops—specifically the ones that lean into the “Black Forest” flavor profile of deep cocoa and tart fruit.
First Impressions: The Look & Smell
When you open the bag, the first thing you notice is the aroma. Unlike a standard bag of M&M’S, these have a distinct, fruity scent that hits you immediately. It smells remarkably like a chocolate-covered cherry.
The candies themselves come in a mix of shades—usually deep reds, pinks, and browns—fitting the “cupcake” aesthetic perfectly. They are slightly larger than your average milk chocolate M&M, similar in size to the Peanut Butter or Caramel varieties.
The Taste Test: Is the Cupcake There?
The big question: Does it actually taste like a cupcake?
- The Shell: You get that classic M&M’S crunch we all know and love.
- The Flavor: The cherry hits you first. It’s a sweet, slightly tart cherry flavor that isn’t too “medicinal.”
- The “Cupcake” Element: What makes this different from a standard cherry-flavored chocolate is the center. There is a subtle creaminess to the chocolate that mimics the idea of frosting. While there isn’t an actual piece of cake inside, the way the chocolate melts feels a bit richer and “doughier” than the standard milk chocolate version.
It tastes like a bite-sized version of a Black Forest cupcake. The balance between the dark-leaning chocolate notes and the bright cherry is surprisingly sophisticated for a bagged candy.
The Texture
If you are a fan of the softer M&M’S (like the Brownie or Caramel ones), you’ll love these. They have a bit more “chew” to the center than a plain M&M, which helps sell the idea that you’re eating a baked good rather than just a piece of hard chocolate.
The Verdict
Rating: 8.5/10
The M&M’S Bakery Collection Cherry Chocolate Cupcake is a win. It’s a great choice for people who find plain M&M’S a bit boring and want something with a more complex flavor profile. It’s sweet, fruity, and definitely feels like a “dessert” version of the classic snack.
Should you buy them? If you love the combination of fruit and chocolate (think cherry cordials or Black Forest cake), these will be your new favorite snack. They are perfect for movie nights or even as a topping for—you guessed it—actual cupcakes!
Have you spotted the M&M’S Bakery Collection in the wild yet? Let us know what you think of the Cherry Chocolate Cupcake flavor in the comments!
Looking for more snack reviews? Stay tuned as we taste our way through the rest of the M&M’S Bakery Collection!

